Blog Insights

What Does "Natural Skin Care" Really Mean?

Understanding The Difference....In Step 7 of our 8 Steps to Maintaining Moisture and Radiant Skin.


How many of us have been misled by the word "Natural" on product packaging?

The show of hands include mine. For years I too was confused by advertising; trusting that name brands were honest in providing the Organic or Natural product ingredients they claimed. 

Because of the rising popularity of nature based products in the last decade, many skin care companies have capitalized on capturing new customers with alluring signage that suggests their products are Made with "Natural", "Organic" or "100% Pure" ingredients, only to leave the customer disappointed to find out that the product isn't what they expected.



Emily, a skin care expert from Just Ask informs us,

"In the United States, there is little regulation of advertising products with the term "natural." This means that a product with a low percentage of natural ingredients can still be advertised as "natural." To advertise as organic, a company may have its product certified organic by the USDA. A USDA Organic Seal denotes that a product has an organic content of 95% or higher.


Products with 70% or greater organic composition can be labeled "Made With Organic Ingredients." This means that products claiming they're made with organic ingredients could potentially also contain harmful synthetic ingredients. Complicating the matter are independent certification organizations, such as Ecocert and NSF, that create their own standards to which companies may comply.

The terms "vegan" and "cruelty-free" are not linked to or synonymous to "natural" or "organic," though there is often some overlap. Vegan is the term used to describe cosmetics free of animal products.

Vegan cosmetic brands are also cruelty-free, but it is possible a vegan product could be composed of synthetic preservatives such as methyl- and propylparaben, and therefore not "natural." Cruelty-free products-- or those that have not been tested on animals-- are not necessarily vegan, organic, or natural.


A number of the big name drugstore and high-end cosmetic companies are cruelty-free, but their products are usually comprised mostly of synthetic ingredients.

An organic ingredient is by definition natural, and vegan cosmetic products are necessarily cruelty-free. Aside from that, products may be labeled natural, vegan, or cruelty-free without bearing the qualities of the others.


The bottom line? When shopping for natural and organic beauty products, don’t take advertising claims at face value. Remember that product packaging and advertising may be worded deliberately to mislead you into thinking you’re purchasing something you’re not. Research the safety of your cosmetics’ ingredients, research the companies you do business with, and read your ingredient list before buying.



At The Skin Conscience Awareness Company, we offer helpful tips and insights to help you understand "What Natural Really Means," and we are committed to bringing you genuine quality skin care products (that are truly 100% natural) at affordable prices. 


In our next Blog Insight, Step 8 in 8 Steps to Maintaining Moisture and Radiant Skin, we'll learn about

An Anti-Aging Miracle....The Secret Ingredients. 


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